The Month-3 Churn Audit

Score every Day 50–90 client in your roster on 12 binary points and get a named Week-8 pivot recommendation by client name — in 20 minutes. No platform integration; reads the data you've already gathered.

Download the full kit

The 12-point checklist as a 9-PDF bundle — the 4-layer diagnostic, the per-archetype pivot prescriptions, the 5-day re-engagement protocol, the goodbye-prefix response template, and the edge-case modifiers for GLP-1, novice, in-person, and paid-quarterly clients.

Get the 9-PDF kit

Pair this with

Elite-Coach Decision Triage Card

7-question gated cascade — run before any program change. Pairs with the Week-8 pivot decision.

RPE vs RIR Selector

Calibrate the intensity-tool every audit reads from. Roster-mode mismatch detection.

NEAT Diagnostic Checklist

Rule out NEAT compensation as the dose-response confound before pivoting programming.

Read the article

Month-3 churn is not a motivation event — it's a dose-response event. The 4-Layer Diagnostic Framework names the four transitions and the matched Week-8 pivot for each.

Read the article

Where the framework comes from

Conti / Marzagao / Galpin / Schoenfeld 2026 sportrxiv (n = 522,994) — median dropout Week 14.
HFA 2025 Benchmarking Report — 33.6% annual churn baseline.
ABC Trainerize 2026 State of the Industry — 30–45% drop Day 60 → 90.
Wadden et al. STEP trials — GLP-1 plateau timing for Edge Case 1.
Refoyo Roman et al. 2024 — repeated-bout-effect basis for Pivot (c).

Ready to manage your training business?

FitFlow helps personal trainers save time, grow their client base, and run a more profitable business.

Join the Waitlist