Coaching Offer Audit Worksheet
Decompose your offer into 7 priceable components, score it 0-105, find your hidden 30% gap in dollars, and get a 30-day repricing protocol. Higher score = better offer.
Decompose your offer into 7 priceable components.
Most coaching offers are underpriced by ~30%. Not a confidence problem — an offer-architecture problem. This 21-question audit scores your currently published offer against a 7-component value stack, maps it to the Offer Architecture Ladder, and hands you a 30-day repricing protocol.
Read the scoring direction first
HIGHER score = better-architected, less-underpriced offer.
LOWER score = more components missing or unpriced.
Think of 105 as the maximum value of a well-architected offer. Your audit measures how much of that ceiling your offer captures. More captured = better offer.
7-component audit + ladder placement
Pause and resume anytime
Sessions Sold → Identity Transformation
7-Component Value Stack · 21 questions · ~12 min
Offer Architecture Ladder · 10 questions · ~4 min
Diagnostic band + per-component table · ~3 min
30-Day Repricing Quick-Start · Weeks 1-4
Worked example: Marcus, 33, hybrid coach: 28 / 105 → 87 / 105 in 90 days
Marcus runs a $200/mo monthly package for 22 active clients — "personal training + nutrition guidance." Prospects compare him to online coaches charging $300+/mo who appear to deliver less.
Four of seven components scored below half; Risk Reversal and Peer/Community scored 0/15. After writing an outcome contract, defining a risk-reversal clause, and itemizing the components on his offer page, the same offer that scored 28 now scores 87 — because the components are priced. New monthly revenue rose ~23%.
Ready to manage your training business?
FitFlow helps personal trainers save time, grow their client base, and run a more profitable business.
Join the Waitlist