Detailed breakdown of features available in each subscription tier
6 min read
Getting Started
Article ID:plan-features
Understanding FitFlow Plan Features
This comprehensive guide explains all features available in each FitFlow subscription tier, helping you choose the right plan and make the most of your subscription.
Plan Overview
FitFlow offers five plans, each designed for a different type of fitness professional. Annual billing costs 10× the monthly price, so you get 2 months free. Every paid plan starts with a 14-day free trial; the Free plan has no trial.
Feature
Free
Basic
Pro
Team Starter
Team Growth
Monthly price
$0
$29
$59
$99
$199
Annual price
$0
$290
$590
$990
$1,990
14-day free trial
—
✓
✓
✓
✓
Active clients
1
20
50
50 per trainer
50 per trainer
Trainer seats
1
1
1
2–3
4–9
Program templates
0
5
Unlimited
Unlimited
Unlimited
1-to-1 client messaging
✓
✓
✓
✓
✓
Calendar sync
✓
✓
✓
✓
✓
Full exercise library
✓
✓
✓
✓
✓
Client overview
✓
✓
✓
✓
✓
Custom branding on client app
—
✓
✓
✓
✓
Basic progress tracking
—
✓
✓
✓
✓
Advanced workout blocks
—
—
✓
✓
✓
Advanced analytics
—
—
✓
✓
✓
AI Adaptive Coach
—
—
✓
✓
✓
Client billing (Stripe Connect)
—
—
✓
✓
✓
Organization dashboard
—
—
—
✓
✓
Organization-wide reporting
—
—
—
—
✓
Teams of more than 9 trainers can contact sales from the Pricing page.
Core Features (All Plans)
Every plan, including Free, includes:
1-to-1 Messaging: Message your clients directly
Calendar Sync: Connect your calendar
Full Exercise Library: The complete FitFlow exercise library
Client Overview: See all your clients in one place
Workflow Builder: Build programs for your clients (the basic builder on Free; core program creation tools from Basic up)
Basic Scheduling: Basic scheduling, no automations
Free Plan Features ($0)
For hobbyists and new trainers trying FitFlow out. Free forever for your first client, with no trial and no payment details required.
1 Active Client
1 Trainer
Basic Workflow Builder
Basic Scheduling: No automations
Full Exercise Library, 1-to-1 Messaging and Calendar Sync
FitFlow Basic Features ($29/month or $290/year)
For solo trainers with a small client base.
20 Active Clients
1 Trainer
Custom Branding: Your logo and branding on the client app
Workflow Builder: Access to core program creation tools
Program Templates: Up to 5 custom program templates
Basic Progress Tracking
Basic Scheduling: No automations
Standard Support: Email
FitFlow Pro Features ($59/month or $590/year)
For professional trainers ready to scale their business.
Advanced Analytics: Advanced progress tracking and analytics
AI Adaptive Coach
Client Billing: Bill your clients directly through Stripe Connect
Priority Support
FitFlow Team Starter Features ($99/month or $990/year)
For small gyms, fitness studios and coaching businesses.
All Pro features for each included trainer, plus:
Trainer Seats: 2–3 trainers
50 Active Clients per Trainer
Organization Management Dashboard
FitFlow Team Growth Features ($199/month or $1,990/year)
For growing gyms and established coaching businesses that need more capacity.
Everything in Team Starter, plus:
Trainer Seats: 4–9 trainers
50 Active Clients per Trainer
Organization-Wide Reporting
Priority Support
Teams of more than 9 trainers can contact sales from the Pricing page.
Feature Comparison Tips
Choosing the Right Plan
Choose Free if you:
Are evaluating FitFlow
Train a single client
Choose Basic if you:
Are a solo trainer with a small roster (up to 20 active clients)
Want your branding on the client app
Need a handful of program templates (up to 5)
Choose Pro if you:
Are a solo trainer scaling up (up to 50 active clients)
Want unlimited templates and advanced workout blocks
Want advanced analytics and the AI Adaptive Coach
Want to bill your clients directly through FitFlow
Choose Team Starter if you:
Run a small studio with 2–3 trainers
Want an organization dashboard
Choose Team Growth if you:
Run a growing studio with 4–9 trainers
Need organization-wide reporting
Upgrading Considerations
Monitor these metrics to know when to upgrade:
Approaching client limits (80%+)
Need for additional trainers
Desire for advanced features
Growth projections
Features your plan doesn't include stay visible with a lock icon and an upgrade prompt that links to the Pricing page, where you can compare plans. Every paid plan starts with a 14-day free trial.
Feature Limits and Fair Use
Plan Limits
Your plan limits three things: active clients, program templates and trainer seats (see the Plan Overview). When you reach a limit, FitFlow stops you from adding more and offers an upgrade.